LeBron James is known as one of the most popular figures in the basketball world. With merchandise such as iconic jerseys and footwear among the many sources that increase sales revenue for any team he’s a part of each year, LeBron has one of the most productive brand values of all time.
Whether on or off the pitch, LeBron plays an active role in his contribution. Participating in multiple businesses, LeBron James is always looking to diversify his portfolio and give back to the community.
As LeBron enters his 19th NBA season with the LA Lakers, he looks to extend his mark even after his career in the field has ended. With that in mind, we take a look at five hard-hitting LeBron James businesses beyond the NBA field.
# 1 I promise school
One of LeBron James’ most significant businesses outside of the NBA is the I Promise School in Akron, Ohio, LeBron’s hometown.
The school opened in 2018 with support from the LeBron James Family Foundation. Aiming to support at-risk children in the community, the school aims to educate and pave the way for children by providing them with all the support they need to ensure a better future.
The Foundation aims to support students by providing them with free lessons, food, transport, bicycles and helmets, scholarships and work placement opportunities. They also aim to support the families of students by giving them access to GEDs and placement opportunities.
The I Promise Network Scholarship also offers free tuition to graduate students of the Akron Public School System with a minimum of 3.0 GPA to attend Ohio University.
Currently, the school only attends the third and fourth grades, but by 2022 it is expected to be fully operational and accommodate grades one through eighth.
# 2 Space Jam: a new legacy
Continuing with a fan favorite sports movie starring Michael Jordan, Space jam, LeBron James starred in his own sequel to the classic.
Space Jam: a new legacy was the highly anticipated sequel to the original, released in 1996. The original featured the kidnapping of Michael Jordan by characters from the Warner Bros. cartoon series, The Looney Tunes. Hoping that the world’s greatest player would save them from alien slavery by playing against them in a basketball game, Jordan set out to save the world Looney Tune.
Much like the original, LeBron James enters Tune Town, but this time the film takes a more cyber approach due to the nature of technology and artificial intelligence at the heart of the story.
While the film itself did not receive rave reviews, the sequel to Space jam was something almost every basketball fan had been looking forward to. The film was released in Los Angeles on July 12, 2021.