Air Jordan sneakers dominate eBay sales for celebrity collabs – WWD

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The resale sneaker market is changing by the second, but since Tuesday, the Air Jordan 1 sneakers have become the best-selling celebrity sneaker collaboration on eBay.

The top five sellers were ranked based on multiple sales, as opposed to just the highest amount paid for a particular style. Purchasing the highest priced pair of Air Jordan 1s on eBay cost the buyer $10,000, according to the investigation, according to a spokesperson for the online retailer.

Like collectibles, the sneaker resale market has exploded during the pandemic, capturing audiences far beyond sneakerheads. Last year, research firm Piper Sandler estimated the sneaker resale market to be $10 billion with a 120% increase in new sellers. And a Cowan Research Equity study predicted the market would grow to $30 billion by 2030.

In fact, Jordan-branded kicks have locked four of the top five spots for celebrity sneaker collaborations that have garnered the highest prices on eBay. The only exception was the Adidas Yeezy Boost 350 v2 which finished second with a resale purchase price of up to $9,000. That was quite a hike, from the average price of $352.

Last year, a prototype pair of Nike Air Yeezy 1s that Ye, formerly known as Kanye West, wore to the 2008 Grammys were auctioned at Sotheby’s by a shoe collector for $1 million. Nike produced the Yeezy line before Ye switched sides to Adidas.

The Nike Air Jordan 11, which sold on eBay for up to $6,160, the Nike Air Jordan 4, which fetched up to $9,999 for one buy, and the Nike Air Jordan 12, which fetched $1,600 $, rank third to fifth respectively. on the resale platform.

With 35 variations to choose from on eBay, Air Jordan sneakers dominate eBay, according to the company.

To identify outstanding sales, eBay analyzed 200 of the top celebrity sneaker collaborations to determine the most popular styles, the average sale price for each, and the highest winning bids to date for each of the top five styles. After Jordan and Kanye West’s Yeezy Boost 350 v2 sneakers, the celebrities with the next most popular sneakers to date on the resale platform are Rihanna’s Puma Fenty Creeper and Pharrell Williams’ Adidas Tennis HU, according to eBay.

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