Alright, now Balenciaga has taken it to the next level.
So far, we’ve seen the luxury brand push all the boundaries in apparel and footwear, releasing everything from platform Crocs, Croc boots and heeled Croc sandals, to its X-Pander sneaker, the Triple -S and his new pointed shoe. rain boots. Basically, Balenciaga loves weird shoes.
Now, her latest silhouette dubbed the “Paris Sneaker” has arrived, and she’s distressed to say the least.
The label’s shoe adopts a silhouette reminiscent of the classic Converse Chuck Taylor, and arrives in black and white colourways that have been deliberately distressed, adding texture and holes to the textile upper, as well as scuffs and scratches. rubber wear. Unique.
If the distressed look isn’t really your vibe, you can also get the shoes unbranded, if you want.
We already know that the team behind Balenciaga are masters at marketing, and for the Paris Sneaker, the brand created a campaign dedicated to the new silhouette, featuring shoes with extreme wear, dirt and lots of brands. According to Balenciaga, this is to suggest that the Paris sneaker is “made to be worn for a lifetime”.
If you’re too lazy to smash your sneakers, a limited run of 100 heavily worn sneakers will be available at Balenciaga.com.
It might sound crazy, but shoes are part of Balenciaga’s ever-growing presence, always creating controversial items that spark conversation. How far can the label push us? Are we going to pay hundreds of dollars for worn-out, worn-out sneakers? It looks like it, and Demna knows her fans will stop at nothing.
Who knows, in a few hundred years, archaeologists will probably unearth a pair and assume they were worn for years, not that they were some sort of fashion statement.
The Paris Sneaker will be available online from May 9 in Europe, with US and Middle Eastern stores following suit on May 16 and Japan on May 23. The shoes will then be marketed worldwide.