Buy the Slam Jam x New Era 9Twenty cap here

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Slam Jam’s research into the meaning of a uniform continues in its third chapter. Following collaborations with Converse and Levi’s, Slam Jam x New Era is the third installment in the series where the Italian retailer teams up with some of the most iconic names in modern style. The subject of this collaboration is the timeless New Era 9Twenty cap.

With over 100 years of heritage behind it, New Era has defined the world of headwear since its inception in 1920. Classic baseball caps have become iconic aspects of iconic looks like those of Spike Lee, Moodyman and more. rappers who released a song from the 90s and 2000s. At its core, New Era exists to unite subcultures. In this way, it is the definition of a uniform, attributing those who wear it to a tribe of like-minded individuals.

This is the kind of attitude that Slam Jam has always lived. As one of the first European importers of many of the biggest names in American streetwear, Slam Jam continues to be a hub for style, maintaining its rebellious and selective attitude.

The Slam Jam x New Era 9Twenty Cap comes in tonal black and features the Slam Jam “A” logo on its front panel. One side of the cap features the unique New Era logo embroidered in black while the other houses the Slam Jam motto: a freely constituted cultural ecosystem framed by formal (UN) members and corporate (UN) uniforms.

Shop the Slam Jam x New Era 9Twenty cap below.

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