It’s official. 2021 was truly the year of the Crocs, and on November 30, Footwear News will crown the classic Crocs clog as the shoe of the year at the 35th annual FN Achievement Awards.
When exactly did the Crocs clog cement his winning status?
Perhaps that was when Nicki Minaj allegedly crashed Crocs’ website after posing in pairs on Instagram. Perhaps that was when social media broke loose over Diplo’s mushroom-covered trippy fangs. Or when the brand unveiled its latest collaborations with Salehe Bembury, Hidden Valley Ranch, Justin Bieber or even âSpace Jamâ.
Or when the company created a new, durable Croslite material for its clogs – or tackled the sock-and-crocs controversy by launching tights.
In 2021, the Crocs Classic Clog saw so many great pop culture moments that it was hard to count them. But what’s even more impressive is that the company has translated its buzz prowess into sales.
After having a 2020 banner and winning the Brand of the Year award last winter, the company has stepped up its pace with even bigger wins this year. In the third quarter alone, it posted record revenue of $ 625.9 million, a 73% increase from the same period in 2020 – the bulk of sales coming from its Classics collection.
In an interview with FN earlier this year, Crocs CEO Andrew Rees said the brand’s strategy is focused on attracting the type of consumer he calls the âexplorer,â who is characterized by be young, expressive, confident and active on social media. , and generally, but not exclusively, feminine.
However, the Crocs clog is perhaps the most universal style trend, appearing on the feet of everyone, from toddlers to baby boomers – and both men and women. In fact, some of his biggest red carpet moments this year were courtesy of male trendsetters like Nick Cannon and Questlove.
And the phenomenon has also been global. The company’s sales in the United States climbed 94.5% in the third quarter, followed by growth of 42.8% in Europe, the Middle East and Africa, and 21.2% in Asia. Peaceful.
For 35 years, the annual FN Achievement Awards (often referred to as the âShoe Oscarsâ) have celebrated fashion stars, top brand stories, ardent philanthropists, emerging talent and industry veterans. Previous shoe of the year winners included the Nike Dunk, the Adidas Yeezy Boost and the Fenty Puma Creeper.
After going virtual in 2020, the FNAA will return with an in-person celebration on November 30 at Cipriani South Street in New York City. The event is supported by main sponsor Nordstrom, as well as Authentic Brands Group, FDRA, Informa, On and Wolverine Worldwide.
Other winners include Ronnie Fieg as Person of the Year, Law Roach as Style Influencer of the Year, Allyson Felix for Launch of the Year and Authentic Brands Group as Company of the Year. year. In addition, Kathy, Paris and Nicky Hilton will win the Icon Prize.