Duke could be the ideal candidate for Bronny James if he plays college basketball


Over the years, the Duke Blue Devils have come close to landing some legendary names. According to the story, Kobe Bryant would have headed to Durham if he had attended college. Likewise, LeBron James said he would have adapted to Duke or the University of North Carolina. Without knowing exactly what the future holds for us, another great talent will soon choose his way to the pros: Bronny James.

At this point, the current word is that Bronny is unlikely to go to college; considering his famous father, that’s not really necessary to land on NBA radars. If he wanted to spend a season in the NCAA ranks, Duke could be a natural choice for the young guard.

Jon Scheyer watched Bronny James at the Peach Jam, but the teenager shouldn’t be going to college

Bronny James during a basketball game in 2021. | Christian Petersen/Getty Images

When the son of an international superstar plays basketball, it always attracts attention. Bronny James’ appearance at Nike’s Peach Jam was no exception to this reality.

While you could argue most of the coaches and scouts were in attendance due to the large number of prospects, rather than the specific opportunity to watch Bronny, the young guard drew some celebrity onlookers. According to On3.com’s Jamie Shaw, Jon Scheyer, Penny Hardaway and four other D-1 coaches sat on the court for one of James’ games.

That being said, however, it’s unclear what the future holds for the teens. At this point, it’s possible he could completely bypass the university.

“Now a question I’ve been getting this week – both in the gym and on the Twittersphere… who’s recruiting Bronny James?” said Adam Finkelstein of 247Sports. “Well, I don’t know if anyone is actually recruiting Bronny James. I think the perception is that Bronny James is not going to play college basketball. It is not a fact. But while you’re sitting in the coaches section of a college and just hearing what the coaches are saying about it, I haven’t heard anyone say, ‘Yeah, we’re pushing hard for Bronny. “

It’s not due to a lack of quality, however.

“And it has nothing to do with the type of player he is. I think everyone agrees that he’s a good player who can impact winning pretty much from day one at the college level,” Finkelstein continued. “I just think the perception — although we haven’t heard anything definitive from Bronny’s camp — is that he’s not likely to play college basketball. So we’ll see if that changes in the weeks and months to come. But so far I haven’t spoken to any college coaches who think they have a good chance of signing him or even think he’s a particularly good company in terms of recruiting. So that’s the latest news on Bronny James.

Duke could be an interesting candidate for Bronny’s potential college career

As Finkelstein said, there is currently no indication that Bronny James is interested in playing college basketball, let alone which programs he would be most interested in. With that disclaimer, however, Duke could be an intriguing fit for the young guard.

Before we go any further, let’s establish what we know (or can safely assume) about Bronny at this point:

  • The teenager is talented but, based on early scouting reports and recruitment rankings, he doesn’t appear to be a breakthrough player like his father.
  • He will surely be able to command massive money for his name, image and likeness (NIL), thanks to his social media followings and his last name.
  • He probably won’t want to stay long in college. As long as he has a chance of landing an NBA contract, which shouldn’t be a problem given his genes, he’ll want to join the Association as soon as possible.

When you take all of these factors in combination, they show how Duke could be a good choice.

When it comes to talent, the Blue Devils will always bring in a group of capable rookies. Since he doesn’t have to worry too much about his draft stock, this reality could allow Bronny to be part of an exciting young team rather than trying (and potentially failing) to lead a solo. NCAA Greatness Program.

If we reduce the second and third chips to branding, Duke occupies a unique position there as well. The Blue Devils hired Rachel Baker to serve as general manager of the program earlier this offseason. While she will touch just about every facet of the Blue Devils organization, it’s easy to see how her presence will help the men’s basketball team shine in the NIL space.

Prior to coming to Durham, Baker worked for the NBA and Nike. Beyond the family connection – LeBron has a lucrative deal with Nike – the Blue Devils general manager knows the business world well. If Bronny’s goal is to create his own brand before joining the NBA, there are few places better than joining a Baker-led Duke Blue Devils.

At this point, however, there is nothing more to do than speculate. If Jon Scheyer was successful and Baker made the Blue Devils shine from a business perspective, Duke would be able to make a compelling case for Bronny. At that point, the ball will be in his court.

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