The NBA is a huge entertainment industry with its heroes, legends and fanatics; a pop culture phenomenon similar to the Marvel franchises. Basketball in America is inseparable from movies, fashion, music, entertainment, where 22Bet Ethiopia is the flagship company, The Digital Revolution, and is itself like a compelling series (sometimes literally: the documentary The Last Dance, a film compiled from NBA archival footage of great player Michael Jordan and his team of the Chicago Bulls, was an absolute success last year and collected every possible award). The NBA has long been more than just a sport.
The NBA is a movie
Basketball itself is very cinematic. The characters are colorful, the action is great, and the games are action-packed – the drama of an intense rivalry can turn into the comedy of an absurd skid anytime. The actors are potential actors: their faces are not obscured by helmets, and they are quite charismatic.
The movie industry and the NBA have always gone hand in hand. In the 1960s, when the Lakers moved to Los Angeles, all of Hollywood came into the stands. Jack Nicholson, sitting in the front row and wearing the same black sunglasses, has become as much a part of Laker’s success as legendary players like Magic Johnson, Shaquille O’Neal and Kobe Bryant. There too, but in the colors of the LA Clippers, we could often see Billy Kristal, for “My Giant”, take on the title role of the greatest player in the history of the league, Gheorghe Muresan (2.31 cm). On the East Coast, Woody Allen and Spike Lee actively cheered on the Knicks – Lee himself playing the role of the fan in his first blockbuster film, and with such success the character was part of a Nike ad campaign. and Michael Jordan. In 1997, Lee released “His Game,” arguably the best basketball movie.
Now the basketball comedy genre is experiencing a renaissance – LeBron chasing the ghost of Jordan releases a second “Space Jam,” his former teammate Kyrie Irving has turned a series of Pepsi commercials into a feature-length “Uncle Drew” film. The crowning glory of the Hollywood-NBA collaboration is the Oscar that Kobe Bryant won for his animated short, “Dear Basketball”.
The NBA is music
Hip-hop is an art of subculture; basketball is a subculture sport. They had to cross paths. There have always been singing basketball players: in the 1960s, Wilt Chamberlain recorded a bubblegum-pop single. Another big center, Bill Walton, has strayed into the counterculture – he has played drums several times at concerts with legendary psychedelic rock band The Grateful Dead.
Yet basketball is inextricably linked with music: the names of the Knicks and other NBA players can be heard on almost every Beastie Boys record, the Red Hot Chili Peppers played every Lakers game and the kings of grunge Pearl Jam were originally called “Mookie Blaylock”. after the famous Guardian of the 1990s. The music, written especially for the 2003 NBA Live game, became the first platinum soundtrack in video game history.
Where there is basketball, there is Ice Cube, Lil Wayne, Jay-Z, 2 Chainz, Migos, Snoop Dogg and hundreds of lower-ranking rappers. Drake is the official Toronto Raptors ambassador, Jay-Z is a former Brooklyn Nets co-owner, and Justin Timberlake is the Memphis Grizzlies.
The NBA is a fad
Brands and fashion houses have long understood that taller athletes have an advantage – they fit more clothing. By the 1970s, basketball players were style icons: Wilt Chamberlain and his silk shirts, the disco style and the oversized hairstyle of Afro “Doctor” Julius Irving, Knicks point guard Walt Frazier and his chic suits, hats , caps and overall image of a stylish pimp.
There are times when people are not even aware of the basketball roots of the clothes they wear. For example, a few generations of hipsters and fans of good shoes have worn sneakers signed by a basketball player – Chuck Taylor, whose signature adorns the star on every model of Converse All-Stars, invented these shoes a century ago. just for the game of basketball, based on his athletic experience, and for the first half century this model really dominated the courts and then only made its way into the everyday closet. The tradition continued with Puma’s iconic “Clydes”, the first line of sneakers ever created for Walt “Clyde” Frazier. Popular with hip-hop and skate-punk fans, they were perfect for break dancing or skateboarding.
Air Jordan has taken basketball sneakers to a whole new level, making it a cult object – they’re promoted by athletes (from Jordan himself to boxer Gennady Golovkin), designers (Virgil Ablo), filmmakers (Spike Lee) , musicians (Eminem, DJ Khaled, Billie Eilish) and thousands of collectors.
What’s in the future?
Basketball is a young sport: it is a little over a hundred years old. Maybe that’s why the NBA has never been afraid of the future. The internet, cryptocurrencies – who knows, maybe one day a basketball player will be president of the United States, an NFT basketball token will pay for the purchase of a house, and we’ll see the first basketball game on the surface of the moon. It sounds fantastic, but it would be strange to take it for granted, given the history of the NBA.