First Look at Nike’s “Space Jam” Collections and the New LeBron Sneaker


James lebron on the big screen is a big deal – big enough to Nike take the opportunity to teaser the latest iteration of his signature shoe: the LeBron 19.

James will be featured in “Space Jam: A New Legacy”, a sequel to the 1996 action / animation film starring Michael Jordan and Warner Bros. ‘ The group “Looney Tunes” confront a group of aliens on the ground.

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In addition to James, the 2021 version of Warner Bros. Animation Group and SpringHill Entertainment will star Don Cheadle as evil computer algorithm AI-G Rhythm, Zendaya as Lola Bunny and many daring basketball names including Damian Lillard, Chris Paul, Anthony Davis and Diana Taurasi and Nneka Ogwumike of the WNBA. The plot centers on James and his son trapped in a virtual reality world ruled by a dishonest AI and the only way for them to escape is to use the Looney Tunes characters to beat the virtual avatars of basketball stars. -real ball during a game.

In a media snapshot last week, James named Jordan as one of his heroes growing up alongside Bugs Bunny and the other “Looney Tunes” characters, so he was eager to take a starring role in the long-awaited sequel. “Basketball resonates with everyone in the world,” he said. “And when you add cartoons and laughs, that’s the recipe for success.”

He also highlighted the heartwarming message of fatherhood, especially black fatherhood, portrayed in the film. James is a real life father of three.

The original film was a godsend for Warner Bros., grossing over $ 90 million at the box office in the United States and $ 230 million worldwide. The total merchandise sales associated with the film were even larger, reaching around $ 1 billion worldwide. So it’s no wonder that Warner Bros. lined up over 200 brands to create products for the new film.

With James involved, Nike has been everything since the NBA star had been on his roster since 2003 and his shoes, clothing and accessories gross more than $ 600 million a year for the brand, according to sneaker guru Nick DePaula. Nike did not confirm the number, but said the athlete’s products historically rank among the top two best-selling basketball products for men, women and children each year.

The LeBron 19 shoe has a dual-chamber Air Max unit in the heel and a new Zoom Air unit in the forefoot, features that Nike Basketball shoe designer Jason Petrie says were inspired by the futuristic feel of the movie. .

“When designing the LeBron 19, we were definitely guided by what was going on in the movie,” he said. “We wanted to give LeBron a whole new feeling that was synonymous with an otherworldly, space age look.”

Although the LeBron 19 won’t be commercially available until fall, Nike and its sister brand Converse present a full collection of “Space Jam” products in July, around the time of the film’s debut on the 16th.

This includes three styles of LeBron 18 Low in adult and child sizes in bright colors inspired by the Tune Squad uniforms in the film and featuring images of longtime rivals Bugs Bunny and Marvin the Martian, Tweety Bird and Sylvester and Road Runner and Wile. E. Coyote. They will cost $ 160. There are also toddler versions of the shoe for $ 85 or $ 90.

Converse will offer a Lola Bunny Pro Leather sneaker with a perforated upper, a furry Star Chevron logo and a pink mesh lining that will retail for $ 100 as well as reworked Chuck Taylor 70s or All Stars for $ 120.

In terms of clothing, Nike Basketball will offer two styles of uniforms in its Dri-Fit fabric: the Tune Squad and the Good Squad, with jerseys selling for $ 120 and shorts for $ 90. There is also a Tune Squad jacket for $ 200.

Converse’s clothing offering includes a Court Ready hoodie for $ 95, a t-shirt for $ 50, shorts for $ 85, and a 360 backpack for $ 90.

“The biggest moment in the film for our characters is the end game,” said Maverick Carter, the film’s producer. “It culminates in this epic showdown with real consequences for everyone who plays. The game matters. So when a child sees the characters wearing Nike clothes, their imaginations make it clear that Nike gives you the tools to discover the best version of yourself.

The collections will be sold on the Nike and Snkrs website and at certain retailers.

Launch gallery: A look at The Space Jam: a new Legacy collection from Nike and Converse

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