News broke this week that fashion industry veteran Anna Wintour will be collaborating with global apparel brand Nike, for an exclusive collection of Wintour-approved sneakers.
The fashion world never expected to hear these words in the same sentence, and yet here we are. According to the Jordan Brand website, Nike approached Wintour through Vogue magazine, with plans to have a new version of Air Jordan women’s sneakers “edited” as a magazine issue; Wintour’s signature for the signature on the Vogue “AWOK” pages will be placed on the bottom of the sneaker indicating his final approval.
There are four versions of the new sneaker-
Air Jordan 1 “High Zip AWOK” (in red and white colors)
Air Jordan III “SE AWOK” (in red and black tweed colors)
Outside of high-profile clothing brands, celebrities, or fashion designers collaborating with a sneaker brand, this is the rare time that a high-profile fashion editor or director puts their stamp of approval on design on a sneaker.
We’ve seen sneaker collaborations before and the trend has been raging for over 10 years now. There are…
Teyana Taylor x Adidas
Comme Des Garçons ‘PLAY’ x Converse Chuck Taylor’s
Kanye West x Adidas ‘Yeezy Boost’
Pharrell Williams x Adidas Model ‘Hue-Man’
Vlone (via A$AP Rocky, Bari and Edison Chen) x Nike Air Force 1
The redesigned Air Jordan 1 sneakers will be available from July 21, while the Air Jordan III tweed sneakers will be available in September.