Brand: Gramicci x Brain Dead
Editor’s Notes: Go out and do it in style, the Brain Dead and Gramicci clothing collection has arrived.
After almost two years locked inside, it’s no surprise that so many people proudly say “we are out”. This sentiment is taking root more and more frequently in fashion in 2021, as brands begin to look to the outdoors as a gateway to adventure, focusing not only on worlds beyond borders but also on the beauty on our doorstep.
At Gramicci, the great outdoors have always been a source of inspiration and the destination. For over 30 years, its pioneering approach to outdoor gear has kept Gramicci one step ahead, making the brand a natural fit for our second BeachFriendz collection. That being said, it’s hard not to appreciate what lies beyond your own four walls when you live in California, and that mutual base is what brings Gramicci and Brain Dead together for a relaxed, graphics-rich capsule.
> A Brain Dead range without stunning graphic prints wouldn’t be fair, so this drop doubles. The instantly recognizable characters of the two brands merge into one, creating a logo that, for some reason, makes perfect sense. It appears throughout the capsule, oversized and overrated like a California seal of approval. In true retro-outdoor fashion, the items are decorated in a bold color palette, with heavy contrast and color blocking that you’d be hard-pressed to miss while walking the hills of Mount Whitney.