The Super Bowls have always been about more than football. Many people enthusiastically watch the commercials, which tend to be considered one of the most entertaining parts of the experience.
All eyes are on television during the Super Bowl on Sunday. It’s the ultimate way for companies and brands to showcase their new products to some of the widest possible audiences.
Super Bowl LVI airs Sunday, Feb. 13 on NBC. NBCUniversal scheduled the 30-second spots early on, as conglomerate Comcast ran out of commercial time before the 2021-22 NFL season even started.
Super Bowl commercials were popularized as early as 1979 when Coca-Cola released its “Hey Kid, Catch!” commercial featuring Steelers defensive tackle Joe Greene, which remains one of the best commercials in history.
These commercials are admired for their intriguing and unconventional humor, cinematic quality and precise use of special effects.
What will Super Bowl LVI bring to the table this year as the Bengals take on the Rams?
Check out these past ads that made Super Bowl history, ad prices past and present, and more:
What are the 10 best Super Bowl commercials of all time?
- Coming in at number one is “Hey Kid, Catch!” of Coca-Cola in 1979 (as mentioned above). The ad features Pittsburgh’s Joe Greene in the locker room interacting with a young fan who offers him a bottle of ice-cold coke.
- Then we have Ridley Scott’s take on George Orwell’s popular dystopian novel “1984” featured in an Apple commercial, showcasing the Macintosh.
- Then we have Cindy Crawford showcasing the new can of Pepsi in 1992. The model pulls up in a red Lamborghini at a gas station for a drink while two wide-eyed young boys watch her sip a new can of Pepsi.
- At #4 we have the 1992 ad for Nike’s Air Jordan VII, featuring Michael Jordan and his co-star Bugs Bunny. The ad later influenced the 1996 movie “Space Jam.”
- Jordan appears in another commercial, which lands in fifth place. The “Showdown” for McDonald’s aired in 1993 and featured Jordan and Celtics forward Larry Bird in a shooting competition, heralding the need for a Big Mac.
- In 2002, Budweiser ran an ad titled “Respect” honoring the 9/11 tragedy. In the ad, Clydesdale horses honor fallen heroes by kneeling at Ground Zero. The ad only aired once in prime time as the company refused to cash in on the sensitive topic.
- Britney Spears’ “Now and Then” Pepsi commercial, which also appeared in 2002, comes in at No. 7. In this particular commercial, Spears and other actors reimagined old Pepsi commercials from the 1980s, providing a new dynamism to the brand.
- Then we have Snickers’ “You’re Not You When You’re Hungry” commercial from 2010, featuring the late first lady of television, Betty White. The comic legend acts like an underdog football player rising from the ashes after taking a bite out of a Snickers bar.
- In 2020, Lil Nas X and Sam Eliott announced Doritos in an old western performance of “The Cool Ranch”. Lil Nas X’s “Old Town Road” plays as he and Elliot dance, replacing a Wild West gunfight, for the ultimate prize of Doritos. Billy Ray Cyrus appeared at the end to tie it all together perfectly.
- And finally, Volkswagen achieved the most views in Super Bowl history with “The Force,” which aired in 2011. A little boy dressed as Darth Vader runs through his house as if administering “the Force” on different things like a doll, her dog and even the family car. His parents indulge in the fantasy by unlocking the Volkswagen, flashing its headlights and completely satisfying their son who assumes his power is responsible.
How much do Super Bowl 2022 ads cost?
Right now, NBC is looking at $6 million per 30-second ad during Super Bowl LVI. This is a 9.1% increase from 2021 when CBS implemented $5.5 million and 2020 when FOX also requested $5.5 million.
What ads will be in the 2022 Super Bowl?
Along with the halftime performance featuring five legendary artists, NBC will entertain the audience with the most gripping part of the event. And no, I’m not talking about football.
The Super Bowl trade updates for 2022 are as follows:
Kraft Heinz won’t be making an appearance for the second year in a row, which means Planters will no longer feature Mr. Peanut. A reminder: Planters aired Mr. Peanut’s funeral as a commercial in 2020.
Similarly, Mars Wrigley, which features Snickers, M&M’s and Skittles, will not have advertising. Fans won’t be happy after last year’s M&M ad featuring Dan Levy of Schitt’s Creek and Snickers’ 2010 ad featuring late icon Betty White.
On the other hand, Kellogg’s Pringles will have an announcement and is set for a 30 second spot for its fifth consecutive year. “We are thrilled to kick off another year of bringing something fun and completely new to our dedicated Pringles fanbase and Big Game viewers,” said Gareth Maguire, Senior Director of Marketing for Pringles.
Intuit announced its dual announcement, starting with TurboTax and then ending in Q4 with Quickbooks. And it’s no surprise that Crypto.com is running an ad this year, and it will be its first-ever Super Bowl ad. Actor Matt Damon appeared in an advertisement for Crypto.com in October. Will we see him again in February?
E-commerce company Rakuten and cryptocurrency exchange FTX will both launch their first advertisements this year.
Nissan will be featured for the first time since 2015, but Hyundai and Lexus won’t make any appearances.
And yes, the NFL will also have a Super Bowl commercial this year. Last year, the NFL focused on the concept of unity when actor Ross Hutchinson starred in their “As One” commercial. In this feature, Hutchinson played NFL Hall of Famer Vince Lombardi, reciting iconic quotes from his coaching days. The NFL, under CMO Tim Ellis, has valued a “helmetless strategy” that aims to connect games off the field with the public on the other side.
That’s all we know for now. Tune in on February 13 for the full enigmatic advertising experience.