“I was very disappointed that Space Jam 2 was not nominated for special effects”

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NBA superstar LeBron James has found many ways to expand his brand and has managed to stay relevant not only in basketball but in popular culture as well.

James’ collaboration with HBO on “The Shop” is one of his best-known attempts at popular culture. It’s a Paul Rivera-created talk show featuring himself and businessman Maverick Carter having conversations and debates with guests at a barbershop.

His frequent associations with Drake, Jay-Z and the like have often kept him alive in popular culture. Through these associations, James has managed to create a marketable personality, even when he is not on the pitch.

Drake tells LeBron he’s donating $1 million to James’ I Promise School 🙌 https://t.co/xImA38igP5

Regina Hall, Sunday at the Oscars, took photos of LeBron James, talking about his movie “Space Jam: A New Legacy”:

“I was so disappointed that Space Jam 2 didn’t get nominated for the hairline they gave LeBron James…it was really good!” (h/t) indy100

Co-host Wanda Sykes responded to Hall’s comments:

“Black Twitter will love this” (h/t) indy100

LeBron James off the field

LeBron James at the NBA All-Star Game
LeBron James at the NBA All-Star Game

Just as LeBron James has been relevant in basketball for a very long time, his collaborations and relevance off the court haven’t taken a hit. This includes going back to 2011, when LeBron starred in the music video for Drake, Kanye West, Eminem and Lil Wayne’s “Forever”:

LeBron’s brand endorsements include deals with Nike, Coca-Cola, Audemar Piguet, Beats by Dre and many more. He is also an angel investor in the tequila and mezcal company LOBOS 1707. James was also an executive producer of rapper 2 Chainz’ album “Rap or Go to the league”.

LeBron’s activism and charity is another huge part of his work off the court. Under the banner of the LeBron James Family Foundation, James funded I Promise School, I Promise Institute, I Promise Village, and House Thirty-Three, all located in Akron, Ohio. He called the I Promise School one of the most important professional achievements of his life.

The LeBron James Family Foundation, since 2005, has held an annual Bike-a-thon to raise funds for various causes. James also donated $2.5 million to the Smithsonian National Museum of African American History and Culture to support an exhibit on Muhammad Ali.

James has also partnered with the University of Akron to provide scholarships to as many as 2,300 students. He received the 2016-2017 J. Walter Kennedy Citizenship Award from the PBWA.


Edited by Joseph Schiefelbein

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