Sweet cereal and Saturday morning cartoons – the combination is one of the simple pleasures for countless children. And while LeBron James may have largely separated himself from many of his peers as he grew up to be one of the greatest basketball players of all time, at one point he was like many of we. He just wanted his cereal. Throughout the story, he preferred to fill his bowl with Fruity Pebbles, the multicolored delicacy acclaimed by the Flintstones.
Sometimes in sneakers, these little nuances of a particular person become the central theme of certain colorways that tell stories beyond just using team colors to match an athlete’s uniform. In LeBron’s case, the colored cereal was one of the standouts.
Nike first toyed with the Fruity Pebbles theme, but with no official tie to cereal brand Post, in 2006 with a friends and family colorway of the LeBron 4. The pair featured a white and gray upper with a multi-color pattern designed to imitate the cereal covering the fender. Its limited nature has made the particular pair one of the most coveted in LeBron’s signature line, which is now in its 19th installment. Nike revisited the idea a handful of times in the years since. The LeBron 11, 12, and 13 each received school versions meant to nod to Fruity Pebbles with similar multi-color detailing. The LeBron 15 saw the release of adult-sized pairs. The theme was executed with colorful Battleknit uppers. On March 7, 2022, National Cereal Day, the latest LeBron “Fruity Pebbles” sneaker hit the market. The LeBron 19 Low, which sold out within minutes of coming across Nike SNKRS, has the distinction of being the first pair to be an official collaboration between Nike and Post.