LeBron James to collaborate with Liverpool on new ‘crossover product line’


During his illustrious career, Los Angeles Lakers star LeBron James has sought to create a legacy that spans spaces other than basketball, including politics, culture and philanthropy.

James has led countless social initiatives to support the promotion of racial equality and better voting rights among minority groups, including the launch of the More Than a Vote group in 2020. On the entertainment side, the four-time NBA champion has been involved. in several film and television productions, such as “Space Jam: A New Legacy” which premiered last July.

Among its other activities, James owns interests in sports franchises other than basketball as a partner of Fenway Sports Group. These include the Boston Red Sox, Pittsburgh Penguins and English football club Liverpool.

The 36-year-old superstar’s ties to football will soon grow stronger Front Office Sports reports that James will be involved in the rollout of a new product line with Liverpool:

Liverpool have thrived in recent years, winning their first top title in three decades in the 2019-20 season. The team also triumphed in the Champions League the previous year, football’s most prestigious club competition.

James highlights the difficulty of winning in professional sports

Having won four NBA titles in his 19-year career, James knows a thing or two about winning in professional sports. The 17-time All-Star has dismissed the idea that it is difficult to win games this year despite the Lakers’ slow start to the 2021-22 season.

James said it always took a Herculean effort to win championships.

“No. I have never been in a situation in my career where I have always thought that games are more difficult to win than others,” he said. “It’s difficult to winning a professional baseball game, and the same goes for a football player, a baseball player, a hockey player, a soccer player.

“Professional sports are always tough to win, no matter the result or the score, no matter what it looks like on the outside. It’s just hard to win because we’re all pros. No matter who you go up against we’re all pros for a reason and it’s always a challenge, especially when you know you’ll get everyone’s best shot every night.

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