LeBron owners James and Liverpool team up for product line; ready to compete with Michael Jordan

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LeBron James served a suspension and was also fined for his action in the NBA Lakers vs Pacers games.

Despite all the controversies on the pitch, the Lakers star is set to team up with Fenway Sports Group to compete with the Michael Jordan brand which is Nike. The news about it was confirmed by Fenway Sports Group chairman Tom Werner.

Lebron Liverpool brand will compete with Michael Jordan brand

According to the report published by thisisanfield.com, Nike is preparing to launch a new Liverpool line in association with LeBron James, to “compete” with their Air Jordan line. LeBron James had joined the Liverpool FSG Ownership Group earlier this year, which increased his investment in the club dating back to 2011. According to the report, LeBron James entered into a marketing deal with FSG which included a stake of 2% in Liverpool. , but now he and his partner Maverick Carter are listed as partners in the group.

Coming to the brand Michael Jordan Air Jordan is one of Nike’s most popular brands, and has seen its use for Paris Saint-Germain kits since 2018. The Air Jordan logo has been seen on their third kit for 2018 / 19, the away kit for 2019/20, the third kit for 2020/21 and, for the first time, the home kit for the current campaign. Nike also produced a special fourth Air Jordan kit for PSG during this period, with Jordan himself receiving a significant share of the profits. According to the report, LeBron James is the latest NBA player to achieve worldwide fame, and earlier this year he took Jordan’s place in the Space Jam franchise for the sequel Space Jam: A New Legacy.

Lebron Liverpool Association

According to Illustrious Sports earlier this year, LeBron James had joined FSG as a partner, making him part-owner of its subsidiaries, which include Liverpool, the Red Sox, Roush Fenway Racing and New England Sports Network. James bought the stake in the club in 2011, a stake whose valuation grew by leaps and bounds in the years that followed. Initially, James’ stake was valued at $ 6.5 million. James is also known to support the team and has often tweeted about them. Liverpool signed a multi-year deal with Nike in 2020 that ended their association with New Balance in July.


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