“Michael Jordan changed his Concords with Space Jam shoes”: How these iconic Air Jordan 11 colorways cost Bulls legend NBA fines
Many sneakerheads consider the Air Jordan 11 to be the best Jordan Brand sneakers ever. Michael Jordan made his debut with these Space Jam shoes when he returned to the 1994-95 playoffs.
There might be a little doubt about MJ’s status as the greatest basketball player of all time. But no one can really claim their throne as the greatest sneaker seller of all time.
The feats Jordan has achieved through his association with Nike are simply amazing. Nike and MJ negotiated a deal that would guarantee the Bulls star full payment for his contract if the company managed to sell $ 3 million worth of sneakers during his early years in the NBA.
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The Air Jordan 1 shoe then recorded sales worth over $ 100 million in its first year. Most people still consider the original AJ1 shoes to be the greatest streetwear piece of all time.
Mike quickly started collecting royalties for the sale of all Jordan Brand sneakers, and for good reason. He still receives 5% of royalties on these sales to this day – 18 years after his final retirement.
Michael Jordan must have discarded the Air Jordan 11 Concords, but instead debuted with the AJ11 Space Jam
Jordan had achieved everything one could imagine that a sports star is about to achieve. It was indeed only a matter of time before he obligated Hollywood and played the role of a hero. After all, he was the real-life hero to millions of people around the world at the time.
This opportunity came in the form of the movie Space Jam. Now Mike has always been a Nike ambassador, and that held true even in the movie he starred in.
He had already debuted with the iconic Air Jordan 11 colorway ‘Space Jam’ during the NBA playoffs in 1995. It happened because of an obscure NBA rule that required all players on a team. to wear shoes of the same colors.
MJ debuted with the predominantly white Concord Air Jordan 11s in the 95 ECSF against the Magic. After being fined by the league the first 2 games for not following league rules, he wore the black 11s (later dubbed “Space Jam”) in games 4, 5 and 6!
– Jumpman Story (@HistoryJumpman) July 15, 2021
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The Concord colourway and the Space Jam colourway represent perhaps 2 of Jordan Brand’s 5 most iconic designs. These shoes, released a generation or two ago, are still the hottest items on the market.
Jordan Retros commands a loyal fan base that virtually no other shoe brand can match.