Sarah Flint’s eponymous line began as a luxury shoe brand. It has since expanded to include a number of high-end accessories which, like its shoes, are made in Italy.
The direct-to-consumer company has set up several popular pop-ups in New York, Washington, and Dallas. On Friday, Sarah Flint’s first permanent store will open in Nashville’s The Mall at Green Hills.
“We’ve looked a lot at our e-commerce sales and where that focus is, and Nashville is a really good market for us,” Flint said. “It’s also such a rapidly growing market right now. I have a special fondness and affinity for Nashville, having spent quite a bit of time there. My youngest sister went to Vanderbilt, and it was always one of my favorite places to visit.
Fashion has been Flint’s passion since she grew up in Massachusetts. The rising young entrepreneur eventually moved to the Big Apple to study accessory design at the Fashion Institute of Technology before moving to Italy to study manufacturing.
“The reason I did this was because I really wanted to understand the kind of fit and craftsmanship that went into luxury shoe design,” Flint said.
Flint identified a problem that the shoes women spent the most money on were also the most painful and inconvenient.
“That’s why I kind of went over there — to learn more about the engineering that goes into shoe design — and launched my collection in the fall of 2013. So we’re on our ninth year now.”
What sets Sarah Flint’s selection of shoes apart from her competitors is the focus on detail, like small handmade flowers or handcrafted additions for comfort like arch support or cushioning. made of rubber. These features are not usually found in luxury shoes.
The customer who will frequent Sarah Flint’s establishment in Green Hills should look like the brand’s e-commerce customer: a woman demanding quality, who appreciates craftsmanship and has an affinity for understated elegance. Celebrities who are fans of Sarah Flint include Cindy Crawford, Meghan Markle, Serena Williams and Karlie Kloss.
To celebrate the store opening, Sarah Flint has a busy schedule. The brand has an extensive brand ambassador program of micro-influencers, and many of them are based in Nashville. There will be brand ambassador celebrations, private personal shopper events for area vendors and a champagne toast for any customers who wish to stop by.
The Green Hills boutique will be modeled after Flint’s own living room, as previous pop-ups have done, lending a personalized touch to the space.
“We have our overall aesthetic that is moved from store to store, and we work with different female founders for each element of the store,” Flint said. Blue and white porcelain, eye-catching flowers, and comfy sofas will decorate the space.
As a brand by women for women, Sarah Flint is also hosting a special event with female interior designers.
“We’ve partnered with Gracie Studio and we’re having an event with a number of interior designers that will bring in clients,” she said.
Sarah Flint has partnered with Oomph for furniture, Royal Copenhagen for fine china, Annie Selke for rugs, and Framebridge for art and accessory framing.
Another key feature will be the unique fitting walls in the store. All sizes of top-selling shoe styles will be on display for potential buyers to easily wear before purchasing.
Finally, Flint said the team worked with a local baker at each location, as tea and chocolate chip cookies are served in the store at all times.
“We are in the process of finding a local baker to make my family’s chocolate chip cookie recipe,” she said.
Sarah Flint has a short-term lease in Dallas that started last fall and will end at the end of this month. After debuting in Nashville, Sarah Flint will move into a permanent space in Dallas that will open “probably mid to late July.”
Before the grand opening of the Sarah Flint location in Green Hills, Flint said, “I think we’re so excited to come to Nashville.
It’s such an amazing market, and I’ve had such great experiences there,” she said. “It’s always so exciting for me to see how the customer differs in different markets, and now that I’ve been to Dallas, New York, and Washington, DC, I can’t wait to see what the national customer looks like. also.