This is great news for the NBA world, as Kobe’s brand is the most worn shoe in the entire league.
This story first appeared on Clutch points.
The NBA and the whole world miss Kobe Bryant. However, he and Gianna Bryant will live on through the Nike brand. The popular sports company has continued to manufacture and sell Kobe’s brand since his death and it looks like that will continue to happen thanks to Vanessa Bryant.
According to Darren Rovel, Vanessa Bryant and Nike have reached an agreement to continue their partnership. It’s a big moment for the NBA world, as Kobe’s brand is the most worn shoe in the entire league. Bryant was, and still is, a basketball icon and his legendary status will continue for years to come.
Additionally, the partnership allows Nike to donate “100% of annual net proceeds from Gianna’s shoes to our Mamba and Mambacita Sports Foundation.” by vanessa bryant. Additionally, Nike and Vanessa Bryant will “establish a youth basketball center in Southern California that will share the Mamba mentality with young athletes for generations to come.” This is great news for anyone with goals and aspirations to make the NBA or other career plans.
So we should expect to see the Kobe brand reappear throughout the NBA for years to come. Nike did a fantastic job alongside Vanessa Bryant. Between them, Kobe and Gianna Bryant, along with the others who died in the traumatic helicopter crash, will remain alive. Look for players from across the league and people from around the world to continue representing the Kobe brand for years to come.
Congratulations to Vanessa Bryant and her family. – Rappler.com