Nike, Inc. (NYSE:NKE), (RBLX) – Is LeBron James Heading To The Metaverse?


One of the NBA’s best players could be heading to the Metaverse, according to a recently announced trademark filing.

What happened: LeBron James has filed several trademarks involving the metaverse, as reported by trademark attorney Josh Gerben of Gerben Law.

“LeBron James takes his talents to the metaverse”, Gerben tweeted.

James’ file includes items such as virtual goods, virtual shoes, sports equipment, trading cards, phones, video games, watches, jewelry and accessories. The filing also included a mark for James on virtual basketball courts, gymnasiums, and recreation facilities for playing sports in the metaverse.

Trademark filings follow his son LeBron James Jr. also known as Bronnywhich has filed trademarks for “BJ JR”, “Bronny” and “Bronald” in several sectors, including NFTs, virtual goods, virtual clothing and video games.

Related Link: LeBron James Now Owns Part of the Pittsburgh Penguins

Why it matters: James deposits come as Nike Inc. (NYSE:NKE) is aggressively betting on the growth of the metaverse. Nike has filed several metaverse brands and recently expanded its presence with an acquisition of digital sneaker company RTFKT and a push into the Roblox Corp. (NYSE: RBLX) video game with its own Nikeland.

Nike, which signed James to a lifetime deal in 2015, brought James to Nikeland.

It could be interesting for investors to see if there are any synergies between the metaverse brands of James and Nike.

James recently partnered with to provide cryptocurrency education to students in Ohio.

James became the first active NBA player to surpass $1 billion in revenue in July 2021. The milestone was achieved with $300 million in basketball revenue and over $700 million in sponsorships.

Trademark filings for James could expand his brand into the Metaverse and come at a time when many companies and celebrities are filing trademarks for the Metaverse to expand their business or protect their copyright as the industry expands. developed.

The growth of the metaverse and questions about its fashionability or lasting impact have led to a difference of opinion, with Tesla Inc. (NASDAQ: TSLA) CEO Elon Musk calling the metaverse a “marketing buzzword”.

“Space Jam: A New Legacy,” released in 2021, featured James transported to a metaverse. The film performed poorly at the box office, earning $70.6 million domestically and $162.9 million worldwide.

The film was released simultaneously on HBO Maxthe streaming platform of AT&T Inc. (NYSE: T), which could have impacted box office success.

Could King James have the next big Metaverse brand? NBA fans and metaverse enthusiasts may soon find out.

Photo by Eric Drost via Wikimedia.

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