Nike stunned sneakerheads and moviegoers alike when the company introduced its first self-lacing shoe four years ago, based in part on fictional technology featured in “Back to the Future Part II.”
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Now Nike is bringing Adapt, its true power lacing technology, to its Air Jordan brand.
In 1994, famed Nike shoe designer Tinker Hatfield began designing the Air Jordan 11. The shoes had several unique design features including laceless technology. The model is Michael Jordan’s favorite. He wore the shoes in the 1995 NBA playoffs when he returned to the league after a brief retirement earlier that season.
After 25 years, the shoes will achieve this original design touch.
“Where the Air Jordan 11 Jubilee celebrates the rich history of the Air Jordan 11, the Adapt iteration takes the silhouette into the future of Jordan Brand,” Martin Lotti, Vice President and Chief Design Officer of Jordan Brand, said in a statement. “Incorporating the best of Nike technology, we have realized Tinker’s original vision of the Air Jordan 11, while simultaneously providing wearers with the most personalized Jumpman shoes to date.”
Nike Adapt technology is combined with the brand application that allows the user to customize accompanying items including shoes and sportswear. For the Air Jordan 11, users can choose their own color scheme and flashing lights pattern on the shoes.
The Air Jordan 11 Jubilee will be released on December 12 and the Air Jordan Adapt on December 30.
It’s still unclear when a self-drying jacket worn by Marty McFly will be released, though.
Cox Media Group