Mark: pgLang for Converse
Model: Chuck 70 and Pro Leather
Release date: May 2 at 10:00 a.m. EST
To buy: Converse and pgLang Online Stores
Editor’s notes: Kendrick Lamar and Dave Free’s pgLang agency remains a mystery to outsiders. The creative compound has a penchant for dropping conversation-stirring media news — like Lamar’s upcoming album release and his Calvin Klein campaign — then switching to the MIA between announcements.
For its next big move, pgLang is teaming up with Converse for a first collab on a drop sneaker. And, in the core essence of pgLang, the sneakers are just as secretive as its collaborator.
The pgLang x Converse Chuck 70 and Pro Leather keep things clean and simple – just like pgLang’s design language – offering hidden gems that embody the silent agency’s roots in creativity, storytelling and curious exploration.
On pgLang’s Converse Chuck 70 and Pro Leather, curiosity takes over as I lock onto an upside-down encrypted tongue tag that reads, “You took the time to read this. So you’re probably open-minded. Try this for good luck.”
The Chuck Taylors get a double dose of the message for the more curious, as the label also appears on the heel.
Also worth noting is how pgLang updated the Chuck 70 and Pro Leather with hiking-style metal eyelets on the upper, again emphasizing the recurring theme of curious exploration collaboration.
We all know that pgLang is known for his quiet power moves, so he greenlights his logos to mimic the vibe of his Converse sneakers.
“pgLang” branding is printed on the upper of the Pro Leather, while the angled “a” pattern plays hide and seek on the outsole and insole of the Chuck 70.
As a sucker for details, I have to admit I dig the pgLang x Converse Chuck 70 and Pro Leather sneakers — or maybe the company secret is what continues to intrigue me.
Either way, pgLang’s Converse served its purpose as my eyes of curiosity would love to see more.
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