Oct. 22 (Reuters) – White slip-ons are becoming a hot commodity thanks to the hugely popular South Korean survival drama “Squid Game,” sneaker maker VF Corp reporting a slight increase in demand for its Vans brand.
The series, which has become a global sensation and the No.1 show on Netflix, shows hundreds of cash-strapped gamers competing in hyperviolent games, sneakers resembling all-white Vans slip-ons.
“We saw a nice spike – well, I’d call it a little spike, but I promise you it’s not a cursed annual event,” VF CFO Matt Puckett said on Friday, adding that the clothing manufacturer would take advantage of this moment. to build on Vans’ connection to pop culture.
VF Corp missed Wall Street estimates for quarterly revenue and earnings on Friday due to global supply chain disruptions and production shortfalls in Vietnam.
The green “Made in Korea” tracksuits and pink jumpsuits worn by the characters in the series proved to be a bright spot ahead of Halloween https://www.reuters.com/world/asia-pacific/high-demand-squid- game- tracksuits-cheers-skoreas-struggling-garment-sector-2021-10-22 for the struggling South Korean garment industry during the health crisis.
(Reporting by Deborah Sophia in Bangalore; Editing by Lisa Shumaker)