The art of Coby Schultz


While the duo continue to work within feet of each other in their creative space like they did in college, Schultz has done a lot of the work on his own. The Seahawks Gameday poster series is one such creative avenue Schultz has used to showcase his individual skills and creativity.

The artwork

This week’s Gameday poster differs greatly from previous weeks, both in colorway and spacing. Blitz, the beloved Seahawks mascot, is pictured charging down the field, pigskin tucked in tightly as he prepares to smash the ironically small New York giant with his cleats. The poster features the word “Seahawks” emboldened in action green prominently on the poster, omitting the 6-1 Giants nickname.

In the past, Schultz has used a variety of focal points for the game day poster, from player specific to team color matchups. With this week’s poster, Schultz focused on making this one about the home team.

“On other posters, I’ve focused on a specific player (like DK Metcalf in the Halloween poster last year against Jacksonville),” Schultz said. “This time around I wanted it to be more team, and even Seattle focused. Us vs them. I like where we are in this one. I think we can all agree that our confidence is high right now, so it does a good job of carrying that feeling into the game.”

Schultz broke some of the momentum in his design process – in this case, the early stages of creating the game day poster.

“The first and easiest place to go is the game,” Schultz said. “I personally like to think of a classic gril matchup. Icon vs. icon. Mascot vs. mascot. I went straight to the clash. The twist is how small the giant is for Blitz. The mind doesn’t have not have to travel too far to make the jump to how things end.”

This week, Seattle will look to mimic the art and outrun the Giants 6-1 as they battle to secure a better hold of the No. 1 spot in the NFC West.

This week’s proceeds for Schultz’s Gameday poster will go to Growing Veterans, a nonprofit created to provide resources to military veterans returning home from service.

Pick up your limited edition Coby Schultz Seahawks Gameday artwork and find out more about Growing Veterans here.


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