The NFT avatar of “The Matrix Resurrections” will cost $ 50 each

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Will “Matrix” fans take the NFT pill?

Warner Bros. is launching the sale of 100,000 Matrix-inspired Avatar Non-Fungible (NFT) tokens later this month. The studio is associating the NFT hype with the upcoming release of “The Matrix Resurrections,” in a bid to build excitement for the long-awaited fourth film in the popular sci-fi franchise – and also potentially get a hit. $ 5 million windfall on the sale of digital collectible NFTs.

It’s a natural connection that will put fans into the virtual world of “The Matrix”, through what the studio claims to be the biggest NFT “PFP” drop (profile photo) ever made with the 100,000 unique avatars available. purchase. NFTs offer a way to authenticate ownership of unique pieces of digital content, using distributed blockchain technology – they are akin to real world collectibles like baseball cards. Entertainment companies like Warner Bros., Fox, ViacomCBS and Lionsgate have joined the gold rush, seeing NFTs as a new business model for monetizing intellectual property and boosting fan engagement with their properties.

Starting November 30, 2021, the 100,000 “Matrix” avatar NFTs will be available exclusively on Nifty’s social NFT platform for $ 50 each. It’s set to lead to the December 22 premiere of “The Matrix Resurrections” in theaters and on HBO Max.

Nifty’s said the drop was part of a multi-year partnership with Warner Bros. covering NFTs for the “Matrix” franchise. The companies previously worked together on a limited edition NFT collection featuring characters from “Space Jam: A New Legacy,” featuring NBA champion LeBron James alongside characters from Looney Tunes.

The NFT “Matrix” avatar program will take place in two stages. With the initial launch on November 30, users will have the option to purchase one or more randomly selected hyperrealistic ‘base’ avatars, resembling ordinary people trapped in the Matrix (on the photo on the left). Avatars are made up of attributes with millions of possible variations, ranging from hairstyles to hair color, and clothing to accessories, including wearable devices, jewelry, and eyeglasses. All “Matrix” NFTs are created using the MetaHuman Creator tool from Epic Games.

In the second phase, starting December 16, owners of the “base” avatars will have the choice: take a “blue pill” and have their avatar stay locked in the matrix, or take a “red pill” and transform their avatars. as resistance fighters disconnected from the Matrix, having the same bodies but with entirely new clothes, hairstyles and accessories inspired by the characters of the “Matrix” films.

Following the two-stage launch, the multi-year project will include “frequent challenges that will allow NFT ‘Matrix’ owners to upgrade their avatars, earn new NFT rewards and participate in an active community,” the companies said. by announcing the program.

Nifty’s and Warner Bros. Consumer Products said they plan to announce more information on NFT avatars closer to launch.

The NFT initiative for “‘The Matrix: Resurrections” is “a truly unique way to engage with content that goes beyond what we’ll see in theaters,” said Pam Lifford, President of WarnerMedia Global Brands and Experiences, in a press release. “The avatars, the added touch of red and blue pills, and the continued opportunities to engage with a community and be a part of history will keep fans coming back for more.”

To address concerns about the environmental impact of the creation of NFT, NFT Avatar “Matrix” (like digital “Space Jam” collectibles) are created with Palm NFT Studio’s blockchain technology, which claims to provide a significantly more efficient. with NFT Mint which reduces energy consumption by over 99% compared to other approaches.

“The Matrix Resurrections” – coming 18 years after the last episode, “The Matrix Revolutions” – will be distributed worldwide by Warner Bros. Pictures. It will be in theaters around the world from December 16, 2021 and in the United States in theaters and on HBO Max on December 22.

Lana Wachowski’s “The Matrix Resurrections” reunites original stars Keanu Reeves and Carrie-Anne Moss in the iconic roles they’ve made famous, Neo and Trinity.

The film also stars Yahya Abdul-Mateen II (“Candyman”, the “Aquaman” franchise) Jessica Henwick (“Iron Fist”, “Star Wars: Episode VII – The Force Awakens”), Jonathan Groff (“Hamilton “,” Mindhunter “), Neil Patrick Harris (” Gone Girl “), Priyanka Chopra Jonas (” Quantico “), Christina Ricci (” Escaping the Madhouse: The Nellie Bly Story “,” The Lizzie Borden Chronicles “), Telma Hopkins (“Dead à moi”), Eréndira Ibarra (“Sense8”, “Ingobernable”), Toby Onwumere (“Empire”), Max Riemelt (“Sense8”), Brian J. Smith (“Sense8”, “Treadstone”) and Jada Pinkett Smith (“Angel has fallen”, “Gotham”).

Wachowski made from a screenplay written by Wachowski, David Mitchell and Aleksander Hemon, based on characters created by The Wachowskis. The film was produced by James McTeigue, Lana Wachowski and Grant Hill. Executive producers were Garrett Grant, Terry Needham, Michael Salven, Karin Wachowski, Jesse Ehrman and Bruce Berman.


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