The Space Jam 2 basketball game bet is now announced. What are we doing here?


What is that? And Why is it?

Well, it’s a sports writer who notes that a company called advertises “propositional betting”, or betting that has nothing to do with the overall outcome of a sports competition. or a real sports competition, I guess – for the basketball game depicted in the movie commonly referred to as Space Containment 2, with LeBron James, which was released on Friday.

the Why is a longer story.

looney tunes was a largely delightful series of animated short stories that studio Warner Bros. produced for several decades beginning in 1930. Basketball was a sport invented by a Canadian working at a college in Massachusetts in 1891. Synergy is a scientific (and, apparently, theological) concept that refers to two things coming together in a way that is greater (and different) than the sum of their parts.

In the 1990s, the world’s most famous basketball player was a Chicago Bulls guard named Michael Jordan, synergy was a popular business concept, and producing short television commercials was one of the most lucrative creative pursuits in the world. An advertising executive working with the sportswear company Nike came up with the idea of ​​creating a television commercial in which Michael Jordan played basketball with the looney tunes Bugs Bunny character. This advertisement was considered very “buzzy” and successful at the time, and Warner Bros. then “developed” the idea of ​​basketball players playing basketball with cartoon characters into a feature film titled space jam. The film was released in 1996 to generally poor reviews, but did quite well at the box office, grossing around $250 million to end as the 10th.and most financially successful film of the year. Jerry Maguire was ninth. (Show me the money! Ha-ha.)

The years passed, slowly, but also in the blink of an eye. American entertainment companies taking advantage of a lax regulatory environment merged into larger and larger conglomerates. The success of comic book superhero movies has sparked the interest of these megacorporations in acquiring and repurposing “IP” – intellectual property, or simply put, the legal right to produce new works in using old characters – according to the theory that entertainment products involving material audiences are familiar. are less risky investments than creating new characters and stories. A basketball player named LeBron James became his sport’s best player and most famous figure, while “startup” media companies like BuzzFeed built audiences and attracted investors by hiring cheap young writers to produce material commenting on cultural works and current events originally created or reported by others, a strategy that maximized readership without requiring major investments in production or newsgathering. One of the editorial avenues followed by these ventures was the repeated, low-item celebration and discussion of cultural works that had not previously been seen as particularly significant or successful, a trend that combined synergistically, one might say, with the tendency to recycle film and television intellectual property. and inflated into a short-term recursive nostalgia culture consumer model. Finally, officials and legislators, frantic to promote new industries in a post-manufacturing economy that perpetually resembles a house of cards, have legalized online gambling, which is literally a house of cards.

So basically that’s how you get to culture Ouroboros singularity of a gambling website inviting Americans to bet on a fake basketball game depicted in a recycled IP product created and distributed by the telephone company. The twist? does not take bets; it’s a site that organizes generic editorial content around advertisements for real sports betting, which means – as seems to be recognized by the fine print at the bottom of its homepage – that there’s never had a way to bet on his Space Jam: A New Legacy odds. In fact, as far as I know, those odds have never appeared on an actual website – only on the Twitter account of Anthony Puccio, who writes an NBA newsletter for something called Front Office Sports, a media entity that recently announced a partnership with the (real) game company DraftKings. How about that?

Also, guess who was (briefly) the editor of BuzzFeed’s sports section? Me! Put me in the black hole.


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