Tyler, designer’s customizable Converse Golf Wang sneakers only available for 24 hours

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Tyler, the designer’s latest Converse collaboration is totally sustainable. However, there is one minor detail that marks a major change – it’s only available for 24 hours.

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The rapper’s Golf Wang label has teamed up with the iconic sneaker brand on a customizable range of his Chuck 70 hi-top sneakers, which launched online on April 28. The collaboration will allow buyers to change the shoes’ graphics, uppers and base colors through Converse’s By You program.

Chuck 70 customizable sneaker campaign from Converse x Golf Wang.  - Credit: Courtesy of Converse

Converse x Golf Wang’s customizable Chuck 70 sneaker campaign. – Credit: Courtesy of Converse

Courtesy of Converse

In the accompanying campaign, Converse and Golf Wang showcase different ways customers can make their Chuck 70 totally unique, with unseen models posing in the collection. The sneaker style is cast in a palette of black, red, golden yellow, white, light blue and forest green, with coordinating sole piping. Although all pairs feature polka dot lining, their graphics can be chosen from a variety of options – with “Golf” or “Golf Wang” lettering in fonts ranging from gothic to retro.

Most notably, Converse said it can provide over 100,000 color and graphic combinations, ensuring there’s a style available for everyone.

Chuck 70 customizable sneaker campaign from Converse x Golf Wang.  - Credit: Courtesy of Converse

Converse x Golf Wang’s customizable Chuck 70 sneaker campaign. – Credit: Courtesy of Converse

Courtesy of Converse

Golf Wang has grown since its launch in 2011, partnering with brands like Vans, Suicoke and Lacoste. The brand has released limited editions of Converse’s Chuck 70 high-top and low-top sneakers over the years, ranging from flame prints to pastels. The brand has also imagined a Golf Le Fleur line with Converse, and launched its own collections of luggage, perfumes, accessories…

Chuck 70 customizable sneaker campaign from Converse x Golf Wang.  - Credit: Courtesy of Converse

Converse x Golf Wang’s customizable Chuck 70 sneaker campaign. – Credit: Courtesy of Converse

Courtesy of Converse

Converse itself has increased its list of collaborations in recent years, partnering with Rick Owens, Come Tees, Comme des Garçons and other labels. The brand has also just released its Summer 2022 collection, featuring new versions of its Chuck 70, Run Star Hike and Run Star Motion sneakers in high and low silhouettes. All include an array of warm-weather-worthy details, such as floral embroidery, platform soles, paint-splatter prints, and a color palette of purples, blues, and pinks.

The customizable Converse x Golf Wang line will be available on the Converse website on April 28th.

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