Walmart may offer cryptocurrency and NFTs


Walmart apparently doesn’t want to be left out of the crypto rush. CNBC learned that Walmart filed multiple trademark applications with the USPTO in late December for the sale of virtual goods, and in another filing it said it would provide cryptocurrency as well as NFTs. Although the documents do not necessarily guarantee an action, trademark attorney Josh Gerben said CNBC the brands were very detailed – Walmart was clearly thinking about how it would approach digital currencies and products.

In a statement, a Walmart spokesperson told Engadget that the company is “continuously exploring” how new technologies might influence purchases and is “systematically” filing trademarks as part of this process. In other words, don’t expect the company to confirm or deny its plans at this point.

It wouldn’t be strange for Walmart to dive into cryptocurrencies or NFTs. After Facebook changed its name to Meta and signaled its intention to favor metaverses, there was a rush among big brands to enter the space with currencies, NFTs or both. Adidas, Nike, Gap and other well-known names have started selling NFTs and hinted at intentions to create virtual spaces. Walmart may not want to risk missing out if this trend continues, even if it’s in no rush to join early adopters.

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